Easy Lux Living

California Consumer Privacy Statement

This California Consumer Privacy Statement supplements the ELL Privacy Policy and applies solely to California consumers.  
This California Consumer Privacy Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 and its implementing regulations (the “CCPA”).

1.Notice of Collection and Use of Personal Information 

  • Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers  and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, Social Security number, driver’s license number, passport number, and other similar identifiers
  • Additional Data Subject to Cal. Civ. Code § 1798.80: signature, physical characteristics or description, state identification card number, insurance policy number , education, credit card number, debit card number, and other financial information
  • Protected Classifications: characteristics of protected classifications under California or federal law, such as race, national origin, age, sex, gender, gender identity, marital status, medical condition, disability, citizenship status, and military and veteran status
  • Commercial Information: commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
  • Geolocation Data
  • Sensory Information: audio, electronic, visual, and similar information 
  • Employment Information: professional or employment-related information 
  • Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We may use the categories of personal information listed above for the purposes described in our Privacy Policy. In addition, we may use these categories of personal information for certain business purposes specified in the CCPA, as described in this table:

Purposes

Categories of Personal Information

Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services

Identifiers, Additional Data Subject to Cal. Civ. Code § 1798.80, Protected Classifications, Commercial Information, Online Activity, Geolocation, Data Sensory Information, Employment Information, Inferences 

Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance

Identifiers, Additional Data Subject to Cal. Civ. Code § 1798.80, Protected Classifications, Commercial Information, Online Activity, Geolocation Data, Sensory Information, Employment Information, Inferences 

Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction

Identifiers, Commercial Information, Online Activity, Geolocation Data, Sensory Information, Inferences 

Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity

Identifiers, Additional Data Subject to Cal. Civ. Code § 1798.80, Protected Classifications, Commercial Information, Online Activity, Geolocation Data, Sensory Information, Employment Information, Inferences 

Debugging to identify and repair errors that impair existing intended functionality

Identifiers, Online Activity, Sensory Information

Undertaking internal research for technological development and demonstration 

Identifiers, Additional Data Subject to Cal. Civ. Code § 1798.80, Protected Classifications, Commercial Information, Online Activity, Geolocation Data, Sensory Information, Employment Information, Inferences

Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us

Identifiers, Additional Data Subject to Cal. Civ. Code § 1798.80, Protected Classifications, Commercial Information, Online Activity, Geolocation Data, Sensory Information, Employment Information, Inferences

2.Our Prior Collection, Use and Disclosure of Personal Information 

We may have collected and used your personal information, as described in section 1 above, during the 12-month period prior to the effective date of this California Consumer Privacy Statement.   For the personal information collected during that timeframe, we describe below: (a) the categories of sources from which we may have obtained the personal information, (b) the categories of third parties with whom we may have shared the information, (c) the categories of personal information we may have sold, and (d) the categories of personal information we may have disclosed for a business purpose.

3.Sources of Personal Information

We may have obtained personal information about you from various sources, as described below.  

Categories of Sources of Data Collection

Categories of Personal Information

Directly from you, such as when you provide us with your contact information

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Sensory Information
Employment Information
Inferences 

From your devices, such as when you visit our websites or mobile apps

Identifiers
Online Activity
Geolocation Data
Sensory Information
Inferences 

Your family or friends, for example, if they provide information about you

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Inferences 

Our business partners, such as our Members and Partners

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Sensory Information
Employment Information
Inferences 

Vendors who provide services on our behalf

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences

Social Networks

Identifiers
Protected Classifications
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences

Online advertising companies

Identifiers
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Inferences

Government entities

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences

4.Sharing of Personal Information

We may have shared your personal information with certain categories of third parties, as described below.

Categories of Third Parties

Categories of Personal Information

Our partners, such as our Member

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Sensory Information
Employment Information
Inferences 

Vendors who provide services on our behalf

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences 

Professional services organizations, such as auditors and law firms

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences 

Our joint marketing partners

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences 

Advertising Networks

Identifiers
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Inferences

Internet service providers

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences

Data analytics providers

Identifiers
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Inferences

Government entities

Identifiers
Additional Data Subject to Cal. Civ. Code § 1798.80
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Sensory Information
Employment Information
Inferences

Operating systems and platforms

Identifiers, Online Activity Data

Social networks

Identifiers
Protected Classifications
Commercial Information
Online Activity
Geolocation Data
Inferences

5.Sale of Personal Information

We do not sell your personal information in exchange for monetary compensation. We may allow certain third parties (such as online advertising services) to collect your personal information via automated technologies on our services in exchange for non-monetary consideration (such as an enhanced ability to serve you content and advertisements that may be of interest to you). You have the right to opt out of this disclosure of your information, as detailed below.

  • Identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, and other similar identifiers
  • Characteristics of protected classifications under California or federal law, such as age, sex, and gender;
  • Commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements 
  • Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We do not sell the personal information of minors under 16 years of age without affirmative authorization if we have actual knowledge of the individual’s age.

6.Disclosure of Personal Information for a Business Purpose

  • Identifiers
  • Additional Data Subject to Cal. Civ. Code § 1798.80
  • Protected Classifications 
  • Commercial information
  • Online Activity 
  • Geolocation Data
  • Sensory Information
  • Employment Information
  • Inferences

7.California Consumer Privacy Rights 

You have certain choices regarding our use and disclosure of your personal information, as described below.

Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold about you during the past 12 months.

Deletion: You have the right to request that we delete certain personal information we have collected from you.

Opt-Out of Sale: You have the right to opt-out of the sale of your personal information.

Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties. 

How to Submit a Request: To submit an access, deletion Shine the Light request or to opt-out of the sale of your personal information email us at ask@easyluxliving.com

Verifying Requests: To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request.  If you have an account with us, we may verify your identity by requiring you to sign in to your account.  If you do not have an account with us and you request access to or deletion of your personal information, we may require you to provide any of the following information: First Name, Last Name, Email Address, Physical Address.  In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.  If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf (1) we may require you to provide the authorized agent written permission to do so, and (2) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).

Additional Information: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.  This Statement is available in alternative formats upon request.  Please contact ask@easyluxliving.com to request this Statement in an alternative format.